The beginning of new times, of new rites
Our methodology
The world has changed and the old way of doing corporate communication no longer applies. Anyone unwilling to change will be left behind.
To find a spot in this increasingly complex and information-overloaded world, you have to be able to beat off society’s political, economic, educational and cultural challenges, lead transformation and, at the same time, build and maintain reputation. You need to speak the language of your business, but also the language of your audience — all sorts of audiences — and make people think differently and trust your value proposition.
Moving people today requires a totally different approach, one that is strategic and planned with short, medium and long-term objectives. At Ryto, this approach is based on a proprietary multi-tiered methodology built on the broad professional experience of its business partners and teams. These very well-structured rites (see below) help us explore your business in depth and offer you the best strategic insights from the world around us, to generate high-level results.
Validation does not come from us, but from our clients
Services
Reputation is the mark we leave on the world; therefore, it needs to relate to everyone. To do this, we conduct a multi-layered job:
At Ryto, we believe that it is imperative to offer strategic communication that is effective and suits the reality of each business. Communicating effectively is presenting your company to all target audiences that are important to your business strategy. To achieve this, we deeply immerse ourselves in each business, which results in the assessment and creation of a Strategic Communication Plan. The Plan presents the guidelines to be followed, such as the objectives that will guide us, the strategy to achieve objectives, the key messages we will get across, as well as how, to whom and why we will get them across — and much more.
The Strategy created for your business is totally tailor-made, that is, it is created specifically for the reality of your business and in line with the changes in the world around us. The process of assessing and creating the Strategy goes through a proprietary methodology created by our specialized consultants.
Press Relations
Anyone looking for traditional press relations discovers at Ryto a world of much greater possibilities and understands that it is necessary to create and strengthen bonds, bringing companies (our clients) closer to their objectives and target audiences. Based on our experience as reporters, editors, press agents and public relations specialists, we have created our own work methodology, and it goes far beyond “putting our clients in the media.”
It is first necessary to understand what makes sense in terms of exposure, what types of communication outlets and channels have a connection with the messages they want to convey and the audience they want to reach. After that, strategies and action plans can be prepared much more assertively.
At the same time, it is important to understand the dynamics of the newsrooms, the profile of each media, the type of coverage and the topics of interest of each journalist. We must find out when and how to approach them, and create relationships of trust. Knowing what is newsworthy or not and what may or may not be a good story seems trivial, but it is not. Having that keen eye, exploring the subtleties of this two-way communication and coming up with out-of-the-box ideas is part of our routine.
- Institutional positioning and key messages
- Media relations
- Storyline suggestions and exclusive news
- Press releases, press notes, boilerplates and minibios
- Drafting and editing articles
- Q&A
- Relationship meetings
- Assistance on interviews
- Media briefings
- Speech training
- Media training
- Crisis management
Governmental Relations
Presenting your business to the Government and to organizations (sectoral, regional, national associations, event organizers, think tanks, groups, rankings) is imperative to create Reputation — it is necessary to keep in mind that the Government and other organizations are nothing more than an important target audience for an organization’s communication strategy.
When we talk about Government, creating a bridge of trust between your business and decision makers is an opportunity to develop competitive advantages (your competitor is doing this for sure!). Businesses need to be prepared to talk to the public sector strategically — knowing what to talk about, who to talk to and when to talk. In this relationship, Ryto prepares you to create opportunities and anticipate regulatory risks in a timely manner so that the best decisions can be taken.
At Ryto, we understand your business in depth, we keep track of topics, bills, events and rankings, we keep you informed in real time, we use our own methodologies and tools to create intelligence, manage political risks and create assertive key messages. Most importantly, we set goals and develop approaches and strategies to achieve them. Our work is always in compliance with national laws and in line with your business.
- Tracking bills and other regulations
- Mapping out stakeholders
- Daily real-time alerts
- Mapping out events and rankings
- Training for meetings and events
- Engaging with stakeholders
- C-level positioning in business leadership groups and networking
- Gov-training
Copywriting
It is often said that you must first be a good listener to be a good writer or copywriter. At Ryto, we like to say that the best satisfaction meter is a Word document. When it comes back clean or almost unmarked, it means that satisfaction has been achieved. For us, that is standard. Very well thought out and executed.
We are extremely rigorous with ensuring high-quality deliveries and with the whole process of collecting the most important messages for a given content. It demands expertise and experience, but also sensitivity and talent.
We produce texts and other content targeted at the press, social media, websites, blogs and other digital or physical platforms.
- Press releases, press notes and articles
- Texts for various channels, such as branded content, newsletters, websites, blogs, books, and others
- Speech writing for events
- Corporate narrative
- Ghost writing for executive profiles on LinkedIn and other social media
- Copywriting for IPOs, M&As, and other announcements
- Production of podcasts and institutional videos
- Translation
Presence
Social media is today one of the most important channels for a business to build its narrative with its target audiences. At Ryto, we offer strategic consulting for better using the social media, after all, the way you or your company behave in digital channels must also be strategic and aligned with the key messages of communication in general.
Our team provides an analysis of the client and the market, benchmarks pages from other executives and companies in the same industry, determines objectives for each social media, defines personas (target audiences), conducts research and holds meetings to choose topics, and plans and writes posts. By tracking the performance of social media, we can assess and realign the path towards established macro communication strategies.
- Social media strategy
- Planning and writing posts
- Performance tracking
- Article writing
- Content production for CEO pages (ghost writing)
Disruptive Businesses
Creating reputation for disruptive businesses is a constant challenge of innovating in an environment of ever-changing regulations and markets. Therefore, our team has the necessary expertise to work on the communication journey of our clients, both in the regulatory environment and in each company’s niche, in the financial market and with venture capital investors.
Our expertise covers today’s intricate technology and innovation topics, such as data protection/General Data Protection Regulations/DPO, intellectual property, artificial intelligence, cybersecurity, compliance, crypto assets, and digital transformation. We have experience with finance (FinTech), health (HealthTech), education (EdTech), law (LegalTech), logistics (LogTech) and construction (ConstruTech) startups.
Our communication work for this type of business involves deep knowledge of the media and a well-established relationship with journalists working in these areas, while our Government Relations team maps out and tracks regulatory risks in real time. All of this is in line with our work methodology, focusing on strategy with well-established objectives from the very beginning of each assignment.
- Strategy
- Public Relations & Press Relations
- Government Relations
- Media Monitoring
- Regulatory Monitoring
- Analysis of Risks and Opportunities
New Businesses
For a new business to access markets, it needs to build a new reputation from scratch. This takes a comprehensive strategic work with the whole of society.
The communication strategy for New Businesses — be it a new company, a renowned brand coming from another country or the launch of a new business unit — is built by our team of specialists in communication, government relations and public policies. The team identifies opportunities, risks, and looks into relevant regulations to help our clients operate and expand their businesses in a new operating environment.
We are also experienced in preparing communication and announcing mergers and acquisitions, joint ventures, IPOs, and other operations.
Building relationships with the media, government and institutions gives us the speed and precision our clients demand. Our job capitalizes on the driving forces that shape up our world today to deliver world-class results.
- Strategic Consulting
- Market Announcements
- Public Relations & Press Relations
- Government Relations
- Institutional Relations
- Media Monitoring
- Regulatory Monitoring
- Analysis of Risks and Opportunities
Campaign
Reputation is built at the junction between impactful actions and discourse, that is, the way in which the narrative of these actions is built and how they are told.
Our Reputation Campaign exists to improve the reputation of your brand, product and/or sector as it is seen by the public opinion. Our work is based on an idea to be worked on, for a determined period, aiming to achieve clear and measurable goals.
To this end, we put together five levels of work into a broad strategy of performance:
- Culture: production of documentaries, series, podcasts, books and other audiovisual works.
- Regulation: mapping, monitoring and engagement on a government level.
- Media: relationship with journalists and editorialists for press results.
- Digital: strategy of social media and digital influencers.
- Ecosystem: engagement with institutions, groups and events.
We impact civil society’s understanding of the idea we are working on, developing a positive social perception, while helping to build the desired reputation.
- Strategic Consulting
- Public Relations & Press Relations
- Institutional Relations
- Government Relations
- Digital Presence
- Organization of Events
- Production of Audiovisual Content
- Design
- Opinion Polls
One of the most important topics that a business needs to address these days to build its reputation is its environmental, social and governance (ESG) strategy, and how to evaluate it and communicate it. On this journey, our team can help you understand your brand purpose and the best ESG practices that make sense to you. That is why we provide the strategic guidelines that companies need to tell true stories that resonate. Through authentic communication, we can report progress and attract investors.
- Strategic Consulting
- ESG Projects and Campaigns
- Brand Purpose
- Institutional Relations/Community Relations
- Public Relations
- CSR Action Reports